Square One Coffee Roasters
A specialty coffee roaster from Melbourne, Australia, Square One sources premium coffees from around the globe through direct relationships with coffee farmers.
Square One wanted a shift away from their current packaging to really highlight the uniqueness of Brazil’s “Bobolink” coffee and to take the opportunity to present something that really stands out.
The solution is a bright and bold illustration of the Bobolink bird - which migrate from Brazil to the United States and back every year, representing the direct “farmer to roaster” connection.
This was coupled with some custom type, and stylised coffee flowers, taking inspiration from traditional Brazilian textiles and tattoos.